Target Audience & Notional BBFC

Being an independent film, i wiould expect this movie to be an 18 rating from the bbfc, as it depicts realistic knife crime that would be imitatable behaviour.

Target audience:

Age: Mid teens to late twenties. Unfortunately the chances of it recieving a 15 certificate are margnial

Ethnicity: The inductory sequence we are producing has only three characters but the rest of the story leaves plenty of roles of roles for non-caucasian characters to play.

Gender:

Socio-Economic Groupings

Nationaity/region:

Aimed at a British audience. Will appeal to northerners as it is set in north of england



Social Grades:
Social grades are used to classify people. This is important for media companies as it helps identify the composition of their audience, and how much they can charge for advertising.

The following categories are used for classifying an audience:

A: Higher managerial and professional.
B: Intermediate managerial and professional.
C1: Supervisory, clerical, junior managerial.
C2: Skilled manual workers.
D: Semi-skilled and unskilled manual workers.
E: State pensioners, casual workers.

This classification was devised decades ago, and does not accurately reflect modern society. This limits its usefulness for marketing and advertising. The worst of these drawbacks are:

It classifies the household on a single individual's occupation.
It ignores wealthy, non-working people and self-employed people.
It contains no information about the size of households.
It is not specific enough, 55% of the British population are ABC1!
This doesn't mean that the system is useless, however there are better alternatives.